Recorded during his winter quarterly planning session, Graham takes you through his game plan for building his sync catalog in 2024.

The moment you stop strategizing is the moment your sync catalog falls behind. With the right data, we can get closer to understanding what kind of music the market wants to buy. Listen in to uncover the 4 questions that Graham asks every quarter to ensure he makes the highest-value music possible.

• (02:27) - - What syncs should I target?