Sync Beast Podcast

In this episode, Graham dives into the crucial role of focus in creating successful sync music. Concentrating on one project at a time is essential to your growth in sync licensing.

Key topics covered:

• How the brain's tendency to seek novelty hinders progress
• Why sustained attention on single tasks = better quality + faster results
• The importance of understanding your track's function in sync licensing
• How “just write a good song” is a myth that kills your sync opportunities
• How to align your music with client expectations and market preferences

Listen in for insights on honing your focus, improving your craft, and navigating the subjective sync world. Learn how saying "no" to distractions and committing to one lane is your secret weapon in this competitive industry.

Links: Sync Beast Accelerator | Instagram

© 2024 Sync Beast LLC

In this episode, Graham talks about how finding your unique lane in sync licensing is crucial to your success. He dives into why showing up as yourself, playing into your strengths, and first impressions in this industry matter. Learn what it means to stand out by getting ultra clear on the value you bring to the table as a creator in sync.

Links: Sync Beast Accelerator | Instagram

© 2024 Sync Beast LLC

In this episode, Graham shares a recent Sync Strategy call from inside the Sync Beast Accelerator. It’s the weekly call where everyone in the SBA gets clarity on the most profitable moves for their sync projects.

Don’t sleep on taking notes. This session was a massive helping of strategy: Embodying the Sync Beast “method actor” approach, choosing the right references, perspective changes in lyrics, back catalog blues, innovating new sounds for sync, and the power of creating unexpected moments in your tracks.

It’s all this episode, plus an invitation to join Graham and the Sync Beast crew for a live feedback + Q&A session. Sign up at the link below to get notified:

SIGN-UP HERE → Sync Beast Immersive Feedback + Q&A Session

© 2024 Sync Beast LLC

In this episode, Graham shares his philosophy for embodying a character when writing and producing for sync. It’s not enough to write what you think you’re good at – New sync is all about serving clients what they expect in unexpected ways. From performance to production, the vivid character you become says everything about the value of your music.

Listen to learn:

→ When to take on a character when writing for sync
→ Why unconventional music makes more money
→ How your tracks can stand out to clients

Links: Sync Beast Accelerator | Instagram

© 2024 Sync Beast LLC

In this episode, Graham shares how one of his biggest flubs as a budding composer shaped the rest of his career. And how cutting his teeth on tight deadline, custom brand demos was the best bootcamp for the sync licensing world.

There’s always a W in an L.

Links: Sync Beast Accelerator | Instagram

© 2024 Sync Beast LLC

In this episode, Graham gives advice to the producers and songwriters who feel like life is squeezing a bit harder lately. As we progress in our career and lives, time shrinks, we’re needed in more places at once, and our creative capacity reaches a limit.

In the fast changing sync licensing landscape, we can’t afford to gamble away our limited creative time and effort. Dive in with Graham on ways to sharpen your mind and focus in on the important things to maximize what you have left for sync when life asks more of you.

• (00:40) - Strategy > Effort

In this episode, Graham gets real about what it takes to succeed in the new sync licensing landscape. He dives beyond the music itself, uncovering ways to raise your standards and set the bar sustainably.

New sync is ultra-competitive – Which means staying ahead of the curve demands you think, feel, and do differently than every other player in the game. If you’re not cultivating a high standard in the value you bring to the table in sync, then this episode will help you rethink that.

Links: Sync Beast Accelerator | Instagram

© 2024 Sync Beast LLC

In this episode, Graham takes you through his thought process on when a sync track actually becomes a high-value asset. It’s not enough to just finish a track – Its positioning and performance depends on the way creative clients and brands perceive it.

He also breaks down his process for determining when to attach and detach emotionally during the creative process and the best goals to set while writing for sync. Tune in and turn up.

• (01:00) - - Sync doesn’t care about quantity

© 2024 Sync Beast LLC

In this episode, Graham reveals the two song structures he uses to build his most profitable tracks for sync licensing. Clients expect much more than genre – The way your tracks behave determines their ability to sync.

Brands pay for music that reacts to the stories they tell in their ad campaigns. Listen in to how you can leverage big brand stories in the structure of your tracks.

• (00:43) - Style vs. Behavior

© 2024 Sync Beast LLC

Recorded during his winter quarterly planning session, Graham takes you through his game plan for building his sync catalog in 2024.

The moment you stop strategizing is the moment your sync catalog falls behind. With the right data, we can get closer to understanding what kind of music the market wants to buy. Listen in to uncover the 4 questions that Graham asks every quarter to ensure he makes the highest-value music possible.

• (02:27) - - What syncs should I target?