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Sync Beast Podcast
Sync Beast Podcast episodes
- 017: make a plan for your best year in sync
Recorded during his winter quarterly planning session, Graham takes you through his game plan for building his sync catalog in 2024.
The moment you stop strategizing is the moment your sync catalog falls behind. With the right data, we can get closer to understanding what kind of music the market wants to buy. Listen in to uncover the 4 questions that Graham asks every quarter to ensure he makes the highest-value music possible.- (02:27) - - What syncs should I target?
- (04:30) - - What tracks perform well in my catalog?
- (06:21) - - Which tracks DON’T perform well in my catalog?
- (08:47) - - What music does my library want?
Links: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC13 min - 016: the truth about networking in sync
In this episode, Graham shares stories about his personal approach to networking in sync licensing. In an industry full of clout chasers and shiny object seekers, trust is at an all time low for collaboration.
Listen in to set your reputation, relationships, and projects up for longevity and durability. Build your network. Make an impact. Reap the rewards for years to come.
Links: Sync Beast Accelerator | Instagram
16 min - 015: how to destroy your sync licensing career
In this episode, Graham shares 8 fresh insights for gutting your sync career from the inside out. Most people approach the sync game in a destructive, all-action-no-strategy way.
In the new age of sync, it doesn’t take much to ruin your chances of writing tracks that big brands want to throw money at. Thankfully, you can start flushing your syncs down the drain with minimal effort. Listen in to find out how.
- (01:00) - #1 suck the life out of ideas via the perfection trap
- (02:35) - #2 start new ideas and stop before they’re done
- (05:50) - #3 isolate yourself and work with no one
- (09:10) - #4 gate-keep your best ideas, techniques, & tools
- (13:35) - #5 never add specialists to your collab roster
- (15:32) - #6 fill your catalog with too many tracks at once
- (19:11) - #7 never emulate tracks that sync in ads
- (23:55) - #8 make more relationships, not valuable relationships
Apply for the Sync Beast Accelerator:
https://www.syncbeast.xyzConnect with Graham on IG:
https://www.instagram.com/syncbeast.co/© 2024 Sync Beast LLC
33 min - 014: live strategy call with Graham inside the SBA
In this episode, Graham takes you behind the scenes with a Sync Strategy call from inside the Sync Beast Accelerator. Graham answers questions from SBA enrollees about moving the needle on sync projects with extreme clarity, prioritizing the highest ROI opportunities, and practical advice for working with collaborators.
He also tackles nailing down creative directions to pursue when you’re in a tornado of exciting ideas, setting yourself up for success while at writing camps, and advice for crafting a magnetic brand for sync projects.
Welcome to Sync Beast, where we talk about the methods Graham developed for getting his music in front of big brands, securing predictable sync placements, and helping producers and songwriters do the same. So strap in because sync loves speed and so do we. 🔥
Learn more about the SBA:
https://www.syncbeast.xyz/
Get in touch on Instagram:
https://www.instagram.com/syncbeast.co/- (01:33) - Locking in on references the Sync Beast way
- (07:35) - Making final track edits to align with stories in ads
- (16:12) - Prioritizing creative directions amidst the chaos
- (23:54) - Slowing down to write higher-value tracks
- (26:06) - Working well with strangers at writing camps
- (31:13) - Getting artwork and branding inspo for sync projects
- (39:19) - Strategizing on an in-demand Sync Beast brief
© 2024 Sync Beast LLC48 min - 013: when “niching down” kills your chances of getting syncs
In this episode, Graham talks through one of the biggest mistakes he made early on in his sync career. He did what everyone says to do, it didn’t work, and he did something about it.
Since taking on those scars, Graham has built a 6-figure sync catalog and boiled the game down to a science. Listen in for crucial gems on how to set yourself up for longevity in sync.
Grab the Sync Beast Production Plan:
https://www.syncbeastaccelerator.com/planGrab my 300+ Lyric Themes That Sync:
https://www.syncbeastaccelerator.com/300-lyricsGet in touch on Instagram:
https://www.instagram.com/syncbeast.co/Intro song available for license here:
https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
28 min - 012: busting the “sYnC iS sAtUrAtEd” myth
In this episode, Graham talks about the mental model you need to actually make money with your music in the new sync licensing landscape. For producers, songwriters, topliners, and artists – The Sync Beast mindset applies to us all.
Whether you’ve been in sync for a while or you’re just now dipping your toes in, the standards you carry into the sync game will set your music apart from the bottom-feeder tracks flooding the industry today. Find out why the “saturation” everyone talks about is merely a lack of skill on their part, and what you can do to oppose that poisonous mindset.
Grab the Sync Beast Production Plan:
https://www.syncbeastaccelerator.com/planGrab my 300+ Lyric Themes That Sync:
https://www.syncbeastaccelerator.com/300-lyricsGet in touch on Instagram:
https://www.instagram.com/syncbeast.co/Intro song available for license here:
https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
27 min - 011: what actually goes into a high-value, profitable sync track
In this episode, Graham talks about the 3 fundamental things he listens for when he gives feedback on sync tracks.
Injecting tracks with as much value as possible is the game. And, even though the targets always move, the same fundamental rules apply.
Grab the Sync Beast Production Plan:
https://www.syncbeastaccelerator.com/planGrab my 300+ Lyric Themes That Sync:
https://www.syncbeastaccelerator.com/300-lyricsGet in touch on Instagram:
https://www.instagram.com/syncbeast.co/Intro song available for license here:
https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
35 min - 010: what sync vets focus on that noobs and try-hards do not
In this episode, Graham talks about the focuses that will hold you back in sync. And how the vets in the industry fight for something that everyone else does not.
As a sync producer, you are a business – Every business has core focuses that make them money. Graham gives you insight on how to reverse engineer the sync, reframe your focus, and see the real value of your music so you can make more tracks that brands want to buy.
Grab the Sync Beast Production Plan:
https://www.syncbeastaccelerator.com/planGrab my 300+ Lyric Themes That Sync:
https://www.syncbeastaccelerator.com/300-lyricsGet in touch on Instagram:
https://www.instagram.com/syncbeast.co/Intro song available for license here:
https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
27 min - 009: how to write $$$ lyrics in one of sync’s most popular genres
In this episode, Graham talks about why writing cheesy lyrics for sync is the opposite of what gets you paid. Captivating lyrics for sync are built different than most Spotify songs that speak to clout, winning, and being the best.
Find out how compelling, authentic toplines speak to a specific character, with a case study in one of sync’s most popular genres right now. And why “being the best” might actually deny you sync placements.
Grab the Sync Beast Production Plan:
https://www.syncbeastaccelerator.com/planGrab my 300+ Lyric Themes That Sync:
https://www.syncbeastaccelerator.com/300-lyricsGet in touch on Instagram:
https://www.instagram.com/syncbeast.co/Intro song available for license here:
https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
27 min - 008: strengthen your brand as a sync producer on socials
In this episode, Graham talks about why format matters when it comes to looking like a Sync Beast on socials. Find out why sharing your wins isn’t enough to look pro or attract more work in the new age of sync. Speak for your work, establish trust with others, and communicate your value.
Grab the Sync Beast Production Plan:
https://www.syncbeastaccelerator.com/planGrab my 300+ Lyric Themes That Sync:
https://www.syncbeastaccelerator.com/300-lyricsGet in touch on Instagram:
https://www.instagram.com/syncbeast.co/Intro song available for license here:
https://www.trackclub.com/artist/3583/chocolate-milk-boys/© 2024 Sync Beast LLC
14 min
About Sync Beast Podcast
From the publisher's feed
Welcome to Sync Beast, hosted by producer, songwriter, author, and mentor Graham Barton. On this podcast, you'll hear how to play the sync game at the highest level, develop a healthier, asset-driven…
mindset as a producer or songwriter, how to stay in the game, and the stories and lessons that Graham learned on his journey to 6-figures and beyond in sync licensing. LFG.