In this episode, Graham dives into the crucial role of focus in creating successful sync music. Concentrating on one project at a time is essential to your growth in sync licensing.

Key topics covered:

• How the brain's tendency to seek novelty hinders progress
• Why sustained attention on single tasks = better quality + faster results
• The importance of understanding your track's function in sync licensing
• How “just write a good song” is a myth that kills your sync opportunities
• How to align your music with client expectations and market preferences

Listen in for insights on honing your focus, improving your craft, and navigating the subjective sync world. Learn how saying "no" to distractions and committing to one lane is your secret weapon in this competitive industry.

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