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In this episode of The Marketing Factory, host Marisa Candy dives into the world of viral marketing on TikTok, sharing insights on how to elevate a boring business into a viral sensation. With over two decades of experience as an award-winning marketer, Marisa discusses the current distrust in digital media and the perception of influencers. She reacts to various viral marketing videos, illustrating the impact of branding through relatable examples, like how the type of laptop someone uses can shape perceptions.

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Timestamps:

00:00:00 - Introduction

00:01:19 - The Power of Branding

00:03:11 - The iPod Nano and Product Launches

00:04:46 - Making a Boring Business Viral on TikTok

00:07:06 - Marketing Help for Business Owners

00:07:26 - Marketing Secrets: Scannable Content

00:09:11 - Gary Vee on Content Creation