In this episode of The Disruptionist, host Jess Singh breaks down the critical differences between branding and marketing, emphasizing the importance of a long-term approach to building a strong brand identity such as LinkedIn optimization, investing in valuable content, understanding customer journey mapping, and overcoming self-limiting beliefs to fully unlock the potential of your brand.

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Timestamps

0:00 -Introduction

0:30: Branding vs. Marketing Overview

0:50: LinkedIn Banner Importance

1:15: LinkedIn’s Branding Potential

1:45: Branding as a Long-Term Strategy

2:20: Introduction to Customer Journey Map

2:50: Optimizing LinkedIn Profiles

3:15: Overcoming Self-Limiting Beliefs