Parent Driven Development

018: Designing Apps/Digital Products for Parents with Anne Halsall and Sara Mauskopf of Winnie

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Parent Driven Development
Episode 018: Designing Apps/Digital Products for Parents
00:24 Welcome, Anne Halsall and Sara Mauskopf!

Anne is the co-founder & head of product of at Winnie. Sara is the CEO.

01:12 Coming Up With Winnie: Providing Local Information for People With Children
  • Great app to use for travel!
  • Gives parents child-friendly reccomendations for activities, places to eat, things to see.
    • 03:12 Content Moderation and Quality
    • Winnie is a crowdsourced platform similar to Yelp or Quora where you can both ask questions or give advice.
    • You can post under a pseudonym or anonymously in a community that is very well monitored and moderated.
      • 05:23 Gathering Information
      • Grew organically from private beta testing. The community would add members: friends and family.
        • 06:23 Monetization
        • Winnie is venture-backed.
        • It's very important to keep the app free and accessible to all.
          • 08:32 Building an App For and Around Parenting
          • Parents are wonderful participants and well-behaved to boot.
          • Content that could be considered harmful is not distributed.
            • 11:06 How do you have time to be a parent AND work a full-time J-O-B?!?!
            • Family-friendly workplace.
            • Kids give you motivation.
            • Attitudes towards parents are changing.
              • 15:53 Winnie's Childcare Discovery Platform
              • Links to the Licensing Database to make sure that places are legit.
              • Childcare providers aren't necessarily web marking gurus -- many do not have sweet websites or the time/budget to create them.
              • Rage-driven Development.
                • 21:21 Holy Crap! Kids and Parents Exist in San Francisco?!
                22:23 Topic Channels
                • Connecting parents based on special interests.
                  • 24:10 Favorite Parts of Being a Parent and a Founder
                  27:11 Genius / Fail Moments
                  • Mandy: Her daughter reffered to Hillary Clinton as Harley Quinn (#Fail)
                  • Jess: Comparing voting to choosing between chocolate cake and ice cream (#Genius)
                  • Allison: Suggesting her toddler to "stop and think." (#Genius)
                  • Sara: Her daughter needs to cut back on the watching of Daniel Tiger after renaming her sister after the sister on the show! (#Fail)
                  • Anne: Her 4-year-old confused "voting day" with "boating day" and broke his heart. (#Fail)
                    • Follow & Support

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                    Our website is at ParentDrivenDevelopment.com.

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                    Panel

                    Chris Sexton

                    Mandy Moore
                    Josh Puetz
                    Jess Szmajda
                    Allison McMillan

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