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In this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, debunks common misconceptions about marketing. She emphasizes that marketing is not just about selling products or running flashy ads; it's about understanding people, solving problems, and building lasting relationships. Marissa highlights the importance of having a strategic plan and leveraging data to make informed decisions, rather than guessing. Join her as she uncovers the key elements that can help businesses create impactful marketing campaigns that drive real results. Tune in for valuable insights and proven strategies to elevate your marketing efforts!

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Timestamps:

00:00:00 - Introduction

00:01:48 - Misconception 1: Marketing is Just About Selling Products

00:03:02 - Misconception 2: Advertising is the Same as Marketing

00:04:07 - Misconception 3: Always Focus on Acquiring New Customers

00:06:23 - Misconception 4: Data-Driven Marketing is Only for Big Companies

00:07:27 - Misconception 5: Social Media is All About Promotion

00:09:22 - Misconception 6: Viral Marketing is the Holy Grail

00:10:15 - Misconception 7: Marketing is All About Creativity