We all know that feeling when someone who has had a positive experience with your small business starts referring others. It’s awesome! But do you know how referrals happen? Did you know that word-of-mouth advertising isn’t the same now as it used to be?

In this episode, I talk about the modern referral. I discuss what has changed over the last 10 years and where your future customers/clients/patients are going to get their recommendations. Let’s get into it.