Purpose Local Podcast

When you own a small business, you usually have a LOT more things to do than you have time to do them. That’s why delegating is such an important part of any growing small business.

One of the first things that often gets delegated is marketing. But when it comes time to get help with marketing, how do you know the difference between a quality marketing person and someone who’s just trying to take your money? Here are a few things that will help you know.

In this episode of the Purpose Local Podcast, I talk about one of the things that Chick-Fil-A does best that every small business should strive to do. I search for a local dentist and discuss what some of them are doing well and what others are doing terribly. Lastly, I talk about an article about Instagram that is very important for small businesses looking to get the most out of IG. Let’s get into it.

I’ll confess…I’m a DIY guy. I like fixing my own house. I like working on my own cars. I totally understand when someone says, “If you want something done right, do it yourself.” Unfortunately for us DIYers, that statement is wrong.

In this episode, I talk about the 3 BIG reasons why small-business owners should NOT do everything themselves. I discuss how to identify the things that should be delegated. I also give a few simple tips about training your employees. Let’s get into it.

There are a lot of different ways that new customers will discover your small business. Understanding the most common avenues will help you make better decisions about your current marketing and your marketing plans for the future.

In this episode, I talk about 5 common ways that new people find out about your local business. I discuss the pros and cons of each, and I talk about why some marketing channels work better than others…depending on your business. Let’s get into it.

One of the BIGGEST marketing opportunities for local small businesses is local SEO (Search Engine Optimization). The reality is that there are potential customers in your local area who are actively going to Google looking for the product or service that you sell. That’s why it’s incredibly valuable to show up high in the Google rankings.

In this episode, I talk about 3 things that every small-business owner should know about local SEO. Let’s get into it.

Most small businesses have a logo, but often small-business logos are terrible. Small-business owners frequently pick their logo without giving it much thought. They don’t consider whether that logo is helping their business or not. That’s a mistake.

In this episode, I talk about 3 things that make a great small-business logo. I also give you several real-world examples of logo upgrades, and I share with you my current favorite logo (and it’s NOT mine). Let’s get into it.

Most small businesses, especially when they are first getting started, could use some more customers. Often times there are a lot of people who would buy from you, but they don’t even know you exist. That’s why so many small-business owners turn to online advertising in order to reach more people.

In this episode, I talk about a fundamental difference between Google Adwords and Facebook ads. I discuss what you need to know before you get started. Let’s get into it.

Confusion is NOT your friend when you own a small business. Unfortunately, many small-business owners are so close to their business that they have a hard time putting themselves in the shoes of their customers. As a result…things get confusing.

In this episode, I talk about why you have to keep things simple. I discuss 4 things that you need to make sure are right in order to get the most out of your marketing and see your small business growl. Let’s get into it.

These days, you can’t throw a rock without hitting a couple of marketing gurus. Seems like everyone has a podcast, a book, or some course that is going to teach you how to be successful. Some of that advice is great. Some of that advice is terrible. How can you tell the difference?

In this episode, I discuss who should you take advice from. What are some of the warning signs that someone is trying to take advantage of you? Also, I talk about the 5 timeless foundations of success. Let’s get into it.

Building a successful local business is tough…even when you do everything right. If you are unknowingly lying to yourself…well…that makes building a successful local business is even more difficult.

In this episode, I talk about a really common small-business lie that small-business owners often believe. I discuss why it’s a problem and what you should do about it. Let’s get into it.