Purpose Local Podcast

Whether you are a Christian or not, growing a successful small business is difficult. Even when you do everything right, the process of growth usually takes longer than we all would like.

In this episode, I talk about the importance of proper faith. I discuss one of the common reasons why God makes us wait. I also talk about the danger of unrealistic expectations. Let’s get into it.

So your small business isn’t in the top 3 of Google in your area. Who cares? None of your people come from the internet anyway…right? WRONG!

In this episode, I talk about why it matters to be ranked high on Google. I discuss how being ranked 1st impacts your business vs being ranked 4th or 5th. I also talk about the factors that will impact your Google rankings. Let’s get into it.

Most of your future customers have options. You aren’t the only place to get the product/service that you sell. Because of that, customers can be picky.

In this episode, I talk about the different pathways that customers use to choose products and services. I talk about why websites and reviews are important in 3 of the 4 pathways. I ask small-business owners a simple question, “Would you choose you?” Let’s get into it.

Are negative reviews the end of the world for your small business? Some business owners act that way. Is the goal to have a perfect 5-star rating?

In this episode, I talk about negative reviews. I discuss what to do and what NOT to do when you get one, and how getting a negative review can actually be a good thing for small businesses. Let’s get into it.

We all know that feeling when someone who has had a positive experience with your small business starts referring others. It’s awesome! But do you know how referrals happen? Did you know that word-of-mouth advertising isn’t the same now as it used to be?

In this episode, I talk about the modern referral. I discuss what has changed over the last 10 years and where your future customers/clients/patients are going to get their recommendations. Let’s get into it.

If you own a local business, you definitely want to show up as high as possible in the Google search rankings. After all, more of your future customers are searching Google than anything else.

In this episode, I talk about why Google cares about reviews. I discuss the two main ways that online reviews can help your business show up higher in the Google rankings, and why you should care. Let’s talk about it.

The last year has been really hard for many small-business owners. Government rules and regulations have forced many businesses to close. Some of them have closed for good.

In this episode, I talk about what Christian business owners should do when they don’t agree with the government. What does the Bible say? Is it ok to disobey the laws? Let’s talk about it.

In this episode, I talk about why the different ways that customers find small-businesses. I discuss why Google is so important, and which small business owners need to focus on Google in this new year. Let’s talk about it.

In this episode, I talk about the importance of a simple, clear message. So many small businesses have cluttered and confusing website home pages. If people don't know what you do, they won't buy from you. Let’s talk about it.

In this episode, I talk about some foundational aspects of a successful small business. I discuss why outreach and retention are so important. I also talk about the role trust plays in the success of small-business. Let’s talk about it.