Most small businesses, especially when they are first getting started, could use some more customers. Often times there are a lot of people who would buy from you, but they don’t even know you exist. That’s why so many small-business owners turn to online advertising in order to reach more people.

In this episode, I talk about a fundamental difference between Google Adwords and Facebook ads. I discuss what you need to know before you get started. Let’s get into it.