“Suddenly there was this complete transformative awakening that, okay, I'm not actually just solving the problems of the building. I have to understand: Who are the users in the building? Why do they do what they do? How does real estate work? Why do people buy and sell buildings? And if I can answer those questions, then I can bring it all the way back to: Why are buildings inefficient in the first place?”
—Logan Soya

You can find Logan Soya on LinkedIn.
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