Peter Howard runs a design studio that is ranked in the top 100 in the country and was responsible for the WAG brand.

Having known Peter and his team for many years, Wendy has heard lots of his stories but knew there would be one she had not heard before.

Digging for the gold in the seam through conversation or branding can have a really positive impact on the first impressions you make in business. We make all decisions through an emotional process.

Being a clever chap, Peter shares a story about an invention, with a global patent, that you will just never believe...

Your host, Wendy Harris, runs a training business and has been Making Conversations Count for over 30 years. She has a best selling book on Amazon and loves nothing better than helping others find the right people to have the right conversations with. You can find out more on her website www.wagassociates.com

INTERVIEW TRANSCRIPT

Making Conversations Count - Episode 18

February 18th 2021

Wendy Harris & Peter Howard, PHD Design

 

Timestamps

 

00:00:00: Introduction

00:01:45: Cutting through the noise

00:03:28: Digging for client gold

00:05:07: Every decision is an emotional one.

00:06:27: People like to chat

00:10:40: PHd is invisible

00:12:21: Never going to float; way too brave

00:13:30: Pete's pivotal moment

00:18:09: Left or right?

00:19:34: £100K in six years?

00:23:26: The power of conversation

00:26:05: Final thoughts

 

Wendy Harris: Welcome back to the Making Conversations Count Podcast. I am your host; I am Wendy Harris and today I am joined in the studio by Peter Howard from PHd Design.  We've known each other for a very long and time I must just explain very quickly that you might hear a dog wagging their tail because my Maud knows you very well and has recognised your voice; and does normally sit down very calm and quietly but I think she's missing her Peter love.

Peter Howard: Bless her cotton socks.  I can put up with a little bit of tail wag whooshing.

Wendy Harris: That's great, thank you.  Peter, please introduce yourself.  Tell us a little bit about who you are and what you do.

Peter Howard: My name's Peter Howard and for my sins I am Head of Blame at PHd Design.  Thankfully that role is not that busy because we don't very often get things wrong.  So, PHd Design we've been going since 1992, good Lord, and we an award-winning graphic design branding and design company.  We've got two international awards, a couple of regional awards, we've been a member of the Chamber of Commerce since we started, and we're also now independently ranked in the top 100 design companies in the UK.

Wendy Harris: That's a fantastic accolade to have, isn't it?  Am I right in thinking that we brag about that as being the only design agency in Staffordshire that has ever got that accolade with Design Week?

Peter Howard: Spot on, the only one in Staffordshire.  There's only three in the Midlands, the other two are in Birmingham and they're all infinitely bigger than we are, and they do a lot of other things apart from what we do.  But we're a specialist and we're very proud of that, because it is...