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In this episode of The Marketing Factory, host Marisa Candy discusses the ever-evolving landscape of digital marketing and the importance of adapting your strategies to stay relevant. Drawing parallels between marketing tactics and fashion trends, Marisa emphasizes that what worked in the past may not be effective today. She highlights key indicators that signal it's time for a marketing makeover, such as declining performance metrics rather than just sales figures. Marisa encourages listeners to closely monitor web traffic, social media engagement, and email open rates to identify potential issues.

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Timestamps:

00:00:00 - Introduction

00:01:24 - Signs It's Time for a Change

00:02:41 - Evaluating Audience and Performance

00:03:46 - Staying Informed and Embracing Innovation

00:04:29 - Shifts in Consumer Behavior

00:06:25 - Conducting Market Research

00:06:46 - Adapting to Platform Changes

00:08:32 - Brand Evolution and Rebranding

00:10:12 - Addressing Underperforming Campaigns

00:11:15 - Responding to External Factors

00:12:09 - Overcoming Business Growth Plateaus

00:12:42 - Internal Business Changes and New Offerings

00:13:34 - Conclusion