The sixth episode of Ask Andi series—short 15 minute podcasts every Friday where I take a question and then offer tools, tips and strategies to help you re-think the issue and tackle it in new ways. 

In this episode I discuss:

• The importance of testing your assumptions
• Why you should be the market creator, not a competitor
• Listening to the unmet needs of your clients
• How opportunities are often all around you
• Case studies from real life that will help you grow your business
• Practical advice on applying Blue Ocean Strategy® today

Resources Mentioned in This Episode:

• Blue Ocean Strategy Book
• On the Brink: A Fresh Lens to Take Your Business to New Heights
• Simon Associates Website