Tiffany Watkins a.k.a. LadyCanna is the founder of Vanguard Media, built to give women power and a voice in the cannabis industry. In this episode, Tiffany walks us through the journey of building something that is more than just a platform, but also a movement for all the outliers and advocates of cannabis.

[00:01 – 09:36] What is Vanguard Media?

• Giving women power and a voice in the cannabis industry
• Tiffany shares her story, LadyCanna (Lady of Cannabis)

[09:37 – 22:53] Cannabis the Community and Learning to Tell Your Story

• Tiffany talks about the journey of producing the Vanguard Magazine
• I talk about why I started this podcast

[22:54 – 34:43] Your Story Deserves to be Told

• If you want to share your story, reach out to Tiffany and Vanguard Media
• Cannabis and parenting

[34:44 – 47:16] Adapting to a New Industry

• Destigmatizing the plant and the industry
• Bridging the community and the industry

[47:17 – 56:53] Closing Segment

• I reflect on all the nuggets from this interview
• Final thoughts from Tiffany

 

I am Tiffany Watkins a.k.a. LadyCanna. I've been in cannabis for almost 30 years as an activist and more. I founded Vanguard Media with the drive to uplift women in this industry. I refuse to stand idly by and watch the cannabis community turn into yet another industry that leaves us behind. Follow Vanguard Media on Instagram or visit their website.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

 

Tweetable Quotes:

“Cannabis is a plant that’s been widely used for over 10,000 years. Yet here we are 10,000 years later so to speak and we still have the stigma, we have problems, it’s villainized.” – Tiffany Watkins

“As we bridge from community to industry, I’m noticing that we’re doing yet again, in another industry in America, we’re leaving women behind and I won’t stand for it.” – Tiffany Watkins
 

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