In this episode, Zach is saying that when somebody has given you something of extreme value for free, you look at that valuable thing that person gave you. That is exactly the kind of person you want to be in the audio world. You want to give value to the people that listen on the radio and podcast side. That value make helm in the form of giving something for free. Those listeners are appreciative that they have been given value upfront for free. Give them something tangible for free and make it valuable. Then they will feel obliged to pay you back in someway and usually that payback comes twofold, threefold, fourfold or fivefold. Zach’s message is if you want to turn your shows’ listeners into real customers that put money into your pocket then give them value first. Give VALUE first.

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