In this episode of The Disruptionist, host Jess Singh explores the lasting power of email marketing and its role in customer engagement. Jess highlights the need to treat email as a conversation, focusing on value and relationship-building. Key strategies include crafting compelling subject lines and providing educational content to enhance brand interaction. Learn how to stand out in a crowded inbox and re-engage your audience with innovative email techniques. Tune in!

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Timestamps

00:00:00 - Introduction

00:01:02 - The Importance of Email Marketing

00:02:40 - Building Relationships Beyond Sales

00:04:04 - Understanding Different Email Marketing Strategies

00:05:41 - Lead Nurture Sequences Explained

00:06:34 - Educating Customers Through Email

00:07:48 - Essentials of a Successful Email

00:09:01 - Frequency and Timing in Email Marketing

00:10:15 - Summary of Email Marketing Strategies