This one piece of advice has been handed down from copywriter to copywriter. But somewhere, someone got it wrong. 

And this misheard lyric (or Chinese whisper… but we probably shouldn’t call it that any more) … makes copy weak and ineffective. Want to know what it is?

Listen in as Pauline and Rae share what copywriters and regular folks get wrong when they write. And more importantly, what to do instead. 

When you do this, you’ll connect better and your words will convert better too.