Breaking Through The B.S. Podcast

When it comes to problem solving… can you make a molehill out of a mountain?The fact is, problems don’t always need an over the top, complicated or convoluted solution. The size of the solution doesn’t need to match the size of the problem. Often times, simple solutions work best.Listen in as Pauline and Rae share their experience and expertise on how to find simple solutions. Pauline talks about how she uses her critical care nursing skills to quickly get to the root cause of a pro...

What is a marketing asset? And do you really need one? Well, you actually need more than one… You need as many as you can get. Like any type of asset, a marketing asset needs to give you a return on investment. If it’s not making you money, then it’s a liability and you need to sort it out quickly. Listen in as Pauline and Rae talk about marketing assets and how to make them work for you. And they share why you need to treat your marketing assets like a physical salesperson, and kee...

Have you ever wished you could turn back time and give your younger self some advice that would change your life? If you could… what would you “Cher” with yourself? It’s Rae’s turn to read her inspiring chapter out of the book “Why Didn’t Anybody Tell Me This Sh*T Before?” by Marcella Allison and Laura Gale. Listen in as Rae reads her chapter and shares her insightful thoughts about her chapter and what she wrote. This is a rare opportunity to hear Rae speak, not because Pauline wo...

Have you ever wished you could go back in time and give your younger self some advice that would change your life? If you could… what would that advice be? When Pauline and Rae were approached to contribute a chapter each for the book “Why Didn’t Anybody Tell Me This Sh*T Before?” by Marcella Allison and Laura Gale… they jumped at the chance! Listen in as Pauline reads her chapter and shares her unique insights into her letter. Rae joins her as they discuss how the lessons from...

Think Disneyland is just for kids? Here’s what business owners, marketers and copywriters can learn about marketing and user experience from the happiest place on earth!Listen in as Pauline and Rae share their insights and experience of Disneyland and the way you are assured of having a great experience.You’ll also discover some of the hidden gems hiding in plain view that make each visit a new adventure. And you’ll hear how you can use the “Disney factor” in your own business.

It’s easy to make a strong emotional connection with people when you are face to face. But can you make the same kind of connection when you write to them?Of course you can! But before you write a single word, you need to do this one thing first. Listen in as Rae grills Pauline about how she is able to write emotionally connecting copy so easily. Pauline shares some of her top tips and even spills the beans on “Emotiographics.” You’ll hear what they are, why you need to know about t...

A lot of copywriters are full of crap! There we said it! They run around giving newbies to the industry information and advice that can actually slow down their career. They passionately tell these impressionable copywriters not to write out winning copy by hand. They pride themselves that they have never done it and they never will.And they stand resolute by their shonky advice… because it never “hurt” them. But the problem is, if they have never done it… how do they even know.&nbs...

Every now and then we fall apart… and that’s OK. We all fall into a funk from time to time. But the trick is to not stay there and get out of it as soon as you can. In this episode, Pauline and Rae share their “Funk Reversal” tools to help you get your “get up and go” back. They’ll also share with you the number one thing you should never do when you are stuck in a funk. And the quickest way to get yourself back on track.

Having a mentor can seriously speed up your success… but only if you choose the right one. If you choose a bad mentor, they can slow you down. And in extreme cases, they can make you want to give up completely! But if you have a good mentor, they will bring out the best in you.So, how do you choose the right mentor and how is a mentor different than a coach? Listen in as Pauline and Rae share their extensive and expensive experience with mentors and coaches.

Writing is hard, right? Wrong! Writing can actually be a lot of fun. But to enjoy writing, you need to get past a bit of B.S. … Actually you need to breakthrough a lot of B.S.Listen in as Pauline and Rae share the tips and tricks they use as professional writers, and bestselling authors, to deal with the “I don’t wanna write” moments. And they will bust through the B.S. of “writer’s block” and make sure you never have it again!