Have you ever wondered how the military goes into hostile regions and don’t get killed by the locals? Well, they use reliable strategy and you can use it in your life too.
Winning hearts and minds are a powerful way of getting people to know, like and trust you. But if it’s used the wrong way… it can cause more harm than good.
Pauline and Rae share their unique insights into how businesses have used this strategy to create a loyal legion of fans. And how some companies have needed to deploy “hearts and mind” campaigns a damage control.
And then they share the one industry that are going to have to go all out to win back the hearts and minds of its disgruntled customers.
As Maya Angelou said “… people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
When you win people’s hearts and minds… people will remember you always.