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019: The next 100 episodes on Nascent methodology
Most startups fail because they can't get customers — and founders often waste years before realizing their idea is a dead end. In this relaunch episode, Mike re-introduces Nascent methodology and a new metric called the ERNY value (Estimated Revenue Next Year, in dollars) that helps founders decide in days, not years, whether their idea is worth pursuing.
In this episode:
(00:00) Hook: founders waste years on dead-end ideas
(00:54) Intro: welcome to the Nascent podcast
(01:24) Steve Blank and Eric Ries — meaningful progress, but still more to do
(02:04) The relaunch — 100 episodes in 50 weeks
(02:27) 12 years of Nascent: from mentoring to workshops to a business
(04:50) Is anyone else working on this challenge?
(06:05) Paul Graham's internal compass — "I don't know!"
(07:59) ERNY value: doubtful vs. possible
(08:37) ERNY is not TAM/SAM/SOM
(10:12) What's ahead on this podcast
(12:17) CTA: subscribe, share, email [email protected]
Links and sources:
- Paul Graham: https://www.youtube.com/watch?v=ii1jcLg-eIQ
- Steve Blank: https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/0989200507
- Eric Ries: https://theleanstartup.com
- Rob Fitzpatrick: https://www.momtestbook.com/
- Alberto Savoia: https://www.pretotyping.org
Nascent frameworks referenced:
- ERNY value — Estimated Revenue Next Year from the ground up with no customers today, calculated by analyzing recorded discovery interviews
- Doubtful vs. possible — the binary assessment Nascent delivers against the question, "Is success for this startup idea doubtful (stop) or possible (keep going)?"
Subscribe and follow:
- Website: https://nascentidea.com
- Newsletter: https://nascentstartups.com
- LinkedIn: https://linkedin.com/in/mikevladimer
- YouTube: https://www.youtube.com/@Nascentidea
- Spotify: https://open.spotify.com/show/5BtFtYF6nVUkLu7d7VVnSY
- Apple Podcasts: https://podcasts.apple.com/us/podcast/nascent-podcast/id1728760830
Conventional startup strategies are for startups with customers. Nascent is for startups with no customers -- a methodology for founders to decide within days (not years!) whether their idea is an opportunity worth pursuing.
View all episodes
By Mike VladimerMost startups fail because they can't get customers — and founders often waste years before realizing their idea is a dead end. In this relaunch episode, Mike re-introduces Nascent methodology and a new metric called the ERNY value (Estimated Revenue Next Year, in dollars) that helps founders decide in days, not years, whether their idea is worth pursuing.
In this episode:
(00:00) Hook: founders waste years on dead-end ideas
(00:54) Intro: welcome to the Nascent podcast
(01:24) Steve Blank and Eric Ries — meaningful progress, but still more to do
(02:04) The relaunch — 100 episodes in 50 weeks
(02:27) 12 years of Nascent: from mentoring to workshops to a business
(04:50) Is anyone else working on this challenge?
(06:05) Paul Graham's internal compass — "I don't know!"
(07:59) ERNY value: doubtful vs. possible
(08:37) ERNY is not TAM/SAM/SOM
(10:12) What's ahead on this podcast
(12:17) CTA: subscribe, share, email [email protected]
Links and sources:
- Paul Graham: https://www.youtube.com/watch?v=ii1jcLg-eIQ
- Steve Blank: https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/0989200507
- Eric Ries: https://theleanstartup.com
- Rob Fitzpatrick: https://www.momtestbook.com/
- Alberto Savoia: https://www.pretotyping.org
Nascent frameworks referenced:
- ERNY value — Estimated Revenue Next Year from the ground up with no customers today, calculated by analyzing recorded discovery interviews
- Doubtful vs. possible — the binary assessment Nascent delivers against the question, "Is success for this startup idea doubtful (stop) or possible (keep going)?"
Subscribe and follow:
- Website: https://nascentidea.com
- Newsletter: https://nascentstartups.com
- LinkedIn: https://linkedin.com/in/mikevladimer
- YouTube: https://www.youtube.com/@Nascentidea
- Spotify: https://open.spotify.com/show/5BtFtYF6nVUkLu7d7VVnSY
- Apple Podcasts: https://podcasts.apple.com/us/podcast/nascent-podcast/id1728760830
Conventional startup strategies are for startups with customers. Nascent is for startups with no customers -- a methodology for founders to decide within days (not years!) whether their idea is an opportunity worth pursuing.