Are you optimizing retention… or just fixing the wrong problem?

In this episode of CRM Soundbytes, Chloe Thomas shares why lifetime value starts before the first purchase—and the three moves she’d make to immediately improve retention.

We also dive into:

• Why most brands are attracting the wrong customers
• How customer research transforms your messaging
• The truth about AI in CRM (and why timing matters)
• A surprisingly powerful tool you’ve probably never heard of

Plus, Chloe shares the one piece of advice she’d give her younger self—and why self-awareness is a growth strategy.

If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show.

Thanks for listening, and I’ll see you in the next Soundbyte!