In this episode of CRM Soundbytes, Julee Foster, founder of That Email Chick, breaks down the three most effective ways to boost retention and lifetime value—fast.

From optimizing high-intent moments to building smarter segmentation and mapping the real customer journey, Julee shares a clear, actionable framework for turning CRM into a true growth driver.

If you’re still focused on campaigns over lifecycle, this episode is your wake-up call.

What You’ll Learn

•  The 3 highest-impact moves to improve retention and LTV quickly 
•  How to identify and optimize high-intent customer moments
•  Why behavior-based segmentation drives better results 
•  How to align your CRM with how customers actually buy
•  Using AI to strengthen strategy, not just speed up execution 
•  The mindset shift: from tactics → lifecycle thinking

If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show.

Thanks for listening, and I’ll see you in the next Soundbyte!

Email deliverability isn’t just a technical problem, it’s the backbone of retention.

In this episode, Lauren Mayer, email deliverability expert and Founder of Send it Right, breaks down what actually determines whether your emails get seen and why most marketers are focusing on the wrong levers.

From protecting your sender reputation to aligning email frequency with real subscriber behavior, Lauren walks through the fundamentals that are often overlooked but have the biggest impact. She also offers a refreshing take on AI in email marketing—not as a shortcut for content, but as a tool to strengthen strategic thinking.

If you’re looking to improve engagement, boost lifetime value, or simply land in the inbox more consistently, this conversation brings clarity to what really matters.

What you’ll learn:

•  Why inbox visibility is the foundation of retention 
•  How overmailing quietly erodes engagement and trust 
•  The importance of setting expectations at sign-up 
•  How to use AI as a thinking partner—not a replacement 
•  Why systems and infrastructure matter more than content tweaks 

If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show.

Thanks for listening, and I’ll see you in the next Soundbyte!

Are you optimizing retention… or just fixing the wrong problem?

In this episode of CRM Soundbytes, Chloe Thomas shares why lifetime value starts before the first purchase—and the three moves she’d make to immediately improve retention.

We also dive into:

• Why most brands are attracting the wrong customers
• How customer research transforms your messaging
• The truth about AI in CRM (and why timing matters)
• A surprisingly powerful tool you’ve probably never heard of

Plus, Chloe shares the one piece of advice she’d give her younger self—and why self-awareness is a growth strategy.

If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show.

Thanks for listening, and I’ll see you in the next Soundbyte!

Most brands overlook the secret to boosting customer lifetime value your post-purchase experience. 

Melanie Balke, founder of The Email Marketers, reveals the counterintuitive moves that turn one-time buyers into loyal fans and dramatically increase revenue. 

A Klaviyo Master Partner serving 8-9 figure brands, she helps ecommerce, SaaS, and B2B companies turn email and SMS into powerful revenue and retention channels. Her clients include brands like Forbes, Outer Furniture, Automobili Pininfarina, Almond Cow, and NERD Skincare.

Your next customer is waiting, hit play now.

If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show.

Thanks for listening, and I’ll see you in the next Soundbyte!

Welcome to CRM Soundbytes, the micro-podcast where CRM and retention experts share quick insights on what actually drives growth.

In each episode of CRM Soundbytes, I’ll ask one expert three simple questions about retention, lifetime value, and how they’re using AI in their email marketing workflows — all designed to give you practical ideas you can apply right away.

Three questions. One expert. Let’s jump in.

Let's jump in!

If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show.

Thanks for listening, and I’ll see you in the next Soundbyte!