In this episode of CRM Soundbytes, Julee Foster, founder of That Email Chick, breaks down the three most effective ways to boost retention and lifetime value—fast.

From optimizing high-intent moments to building smarter segmentation and mapping the real customer journey, Julee shares a clear, actionable framework for turning CRM into a true growth driver.

If you’re still focused on campaigns over lifecycle, this episode is your wake-up call.

What You’ll Learn

•  The 3 highest-impact moves to improve retention and LTV quickly 
•  How to identify and optimize high-intent customer moments
•  Why behavior-based segmentation drives better results 
•  How to align your CRM with how customers actually buy
•  Using AI to strengthen strategy, not just speed up execution 
•  The mindset shift: from tactics → lifecycle thinking

If you’re interested in smarter retention, higher LTV, and better email marketing strategies, be sure to follow the show.

Thanks for listening, and I’ll see you in the next Soundbyte!