In the second episode of The Good Office Podcast, Jillian explores how to lead your business with integrity, with guest Bethany Tran, founder and CEO of The Root Collective.

Seven years ago Bethany founded The Root Collective with a mission to put people first and profit second: she created a business that creates intergenerational and sustainable growth in Guatemala after seeing how many initiatives even though well-intentioned, would fail to provide lasting impact.

Bethany shares the production process in Guatemala, how she adapted to the local supply chain limitations, and the difficulties in scaling the company. Bethany also talks about how to stay true to your values and her top 3 tips for leading your business with integrity.

Key takeaways from this episode:
- Mindset and education play a huge role in problem-solving.
- Take the time to understand local supply chain restrictions and limitations.
- Don't underestimate the time that it takes to educate your audience about your products.
- It’s ok to grow slow: it will allow you to learn more in the process and when you make mistakes, it has a lower impact.
- Remember your WHY.
- It’s ok to pivot.

To learn more about Jillian and the Good Office Podcast, please visit: www.thegoodofficepodcast.com.

To learn more about Bethany and the Root Collective:
www.therootcollective.com
www.instagram.com/therootcollective

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