We explore Yuval's transition from graphic design to UX writing, discussing how his sales background informs his approach to UX and the importance of delivering value before making a sale. Yuval shares his perspectives on the critical role of UX writing in reducing churn, increasing retention, and ultimately driving revenue for businesses.

As the founder of UX Writing Hub, Yuval discusses the challenges of creating consistent copy across different touchpoints and the innovative ways his team is leveraging AI to maintain brand voice across large organizations. We also delve into the future of UX writing, exploring how AI and emerging technologies are shaping the field.

Whether you're a UX writer, content designer, or simply interested in the intersection of design and communication, this episode offers valuable insights and actionable advice to help you elevate your UX writing game.

Enjoy!

CONNECT WITH YUVAL

• Yuval on LinkedIn
• UX Writing Hub website
• Writers in Tech podcast

SHOW NOTES

01:50 Yuval's journey from graphic design to UX writing

05:56 The value of sales experience in UX writing

09:07 UX Writing Hub: Training and agency services

15:16 Linking UX writing to revenue and conversions

20:24 Balancing persuasion and usability in product copy

28:58 Creating consistent copy across touchpoints

31:52 Using AI to maintain content style guides

37:52 Exploring AI agents for UX writing processes

41:59 The future of UX writing with AI and voice interfaces

47:17 Upcoming projects and where to find Yuval

Learn more at https://conversionalchemy.net/

Connect with Chris https://linktr.ee/conversionalchemy