Do you ever look at the world’s top brands and think, how do they do it? Matt Lyles believes that it's because they provide customers with one thing that most brands don’t: simplicity. Matt is the Chief Experience Officer at Brand Builders Group, and he joins us today to discuss the success of his globally-ranked SIMPLE Brand Podcast, where he hosts some of the smartest minds in business to help listeners simplify their customer and employee experience.

In this episode, Matt shares his launch story and tells us why spending time in a cabin in the woods was all the inspiration he needed. He offers amazing advice for new podcasters, tools to help you make big decisions, and insight into his process for securing guests. He also takes us through his strategies for analyzing his podcast metrics and reminds us that qualitative metrics are more valuable than quantitative metrics in the long run. To learn how to bring simplicity into every aspect of your podcasting process, tune in today!

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode:

Matt Lyles

Brand Builders Group

SIMPLE Brand Podcast

Matt Lyles on LinkedIn

Matt Lyles on X

Matt Lyles on Instagram

Power-Up Podcasting® with Patt Flynn

Audio-Technica ATR2100

Connect with Carli:

Business Beyond The Mic on Spotify

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Carli on Instagram

Carli on X

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