Business Beyond the Mic

Are you looking for podcasting strategies to keep listeners hooked from start to finish? In this episode, we welcome Jody Felton and Ross Solomon, the dynamic duo behind Bioscope Brasse, a podcast all about movies. Hailing from Cape Town, South Africa, Jody and Ross started the podcast during COVID-19 as a way to share their insights, reviews, and discussions about various films, ranging from blockbusters to indie productions. Their passion project has since become an incredibly successful podcast, featuring on Apple's list of Shows We Love in 2023.

In our conversation, Jody and Ross delve into their podcasting journey and how they achieved a 96% listen-through rate. Discover what they wish they knew before they got started, the importance of good quality audio, and the challenges of incorporating feedback from a growing audience. We also discuss how they know their voice and format are resonating with listeners, how podcasting has impacted them personally, why tweaking your show structure is essential, and the importance of having clear intentions. To hear how to transform your podcast from a side hustle to a compelling show, tune in now!

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode:

Bioscope Brasse

Bioscope Brasse on Instagram

Bioscope Brasse on TikTok

Jody Felton on LinkedIn

Ross Solomon on Instagram

Jennay Horn on LinkedIn

Free Willy

Aladdin

RoboCop 3

Titanic

Jungle Book

Everything Everywhere All at Once

Step Up

Adobe Audition

CinemaCon

Cassidy Nicholson

Yaaseen Barnes 

Yaaseen Barnes on Instagram

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

We Edit Podcasts

Looking for a simple quick-fire guide to help you boost your confidence as a podcaster? Look no further! In today’s episode of Business Beyond The Mic, we are joined by our resident content expert, Jennay Horn, to share our top 100+ podcasting tips in just 10 minutes!

From creating an audience avatar to planning a consistent recording schedule, adding value through show notes and transcripts, maximizing your exposure using cross-promotional material, elevating your audio with intro music, and much more, this conversation is packed with invaluable insights and actionable advice to level up your podcasting game, improve your content, and connect with your listeners. Be sure to tune in today!

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode:

Jennay Horn on LinkedIn

Podnews

Wed Edit Podcasts on Udemy

We Edit Podcasts Affiliate Partner Program

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

We Edit Podcasts

Where do you look to find the clues for success? During this episode, Danielle Desir Corbett joins us to share her surprising approach to mapping out her journey to podcasting and beyond. She is a multi-passionate travel creator and host of the highly rated and four-times grant-rated travel and personal finance podcast, The Thought Card. She also works as a Podcasting Marketing coach, and co-hosts Road Trip Ready, which explores the best road trips across the US and Canada.
 
Join us today to hear Danielle share her best tips for marketing your podcast, as she reminds us that it is a combination of strategies that will lead you to success. We also dive into monetizing your podcast with an open mind and going beyond the model of podcasting to earn an income. Danielle also unpacks the difference between visibility and discoverability, we explore how to look for the clues of success left by people in industries beyond the realm of podcasting, and much more! 

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode:

Danielle Desir Corbett

Danielle Desir Corbett on Instagram

Danielle Desir Corbett on X

Road Trip Ready Podcast

The Thought Card Podcast

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

We Edit Podcasts

Welcome to this fourth edition of The Founder's Corner miniseries, as Carli van Heerden shares some important advice for founders and business leaders in podcasting. Today is all about separating the goal from the action or activity that is required to achieve that goal.

We discuss the importance of not waiting or hesitating to take action, the undeniable value of consistency, why you always need to be planning for the future, and the two main strategies that, when implemented, will help you on your way to achieving your goals. 

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode: (guest links & resources hyperlinked)

James Clear

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

We Edit Podcasts

With more than 2 billion active users, YouTube offers a tremendous opportunity to grow your audience. With this in mind, we welcome back our resident guest and Head of Content at We Edit Podcasts, Jennay Horn, to discuss the hot topic of video podcasts. When is the right time to do a video podcast? What is the best way to incorporate it into your podcasting routine? How can you benefit from adding video? We answer all these questions and more!

Tuning in, you’ll learn our top tips for adding video to your daily podcasting habits, including simple techniques to ensure you capture the right moments, drive engagement with your audience, and let them in on your process. You’ll even discover some creative ways to monetize your podcast with bonus content. So, if you’re looking to take your podcast to the next level using video, this is the episode for you!

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode:

Jennay Horn on LinkedIn

We Edit Podcasts Video Production Services

Business Beyond The Mic: Launch Episode

Headliner

The Diary of a CEO Podcast with Steven Bartlett

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

We Edit Podcasts

Welcome back to Business Beyond the Mic as once again, we join Carli in the Founders Corner. Taken from our weekly newsletter at We Edit Podcasts, this edition of the Founders Corner explores the podcast growth strategy that every podcaster needs. Starting a podcast is easy, but growing a podcast is where the real work begins. 

Carli begins by explaining what a podcast growth strategy is, why every podcaster needs one, and the four pillars that define a quick-reference content flywheel. Then, we discover just how powerful an effective flywheel is, the three flywheel components that ensure success and the rewards of hard work. Lastly, we get into the importance of putting your plan into action as soon as it has been formed.

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode: 

James Watt 

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on XWe Edit Podcasts

Navigating a podcast relaunch after co-hosts have split can feel impossible, but today, we are joined by Amber Romaniuk to share her expertise on the topic and show us that it is, in fact, possible to make your podcast a success again by showing up authentically! Amber is an emotional eating, digestive, and hormone expert, and after years of binge eating and massive weight fluctuation, Amber decided to turn her life and relationship with food around, now, she is helping others do the same through her work and incredible podcast, The No Sugarcoating Podcast. 

In this conversation, you’ll hear all about what inspired Amber to start her podcast and how a co-host split gone sour forced her into starting over and eventually led to more success than she could’ve imagined! We discuss how Amber handled the relaunch of the podcast through her authenticity and ardent desire to help the world heal before she shares all of the unexpected benefits she’s seen after going solo. She even shares advice for anyone going into a podcasting partnership as well as what she has learned from her own. This episode is filled with pearls of wisdom and inspiration to show up as yourself in the world so be sure to tune in now!

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode: 

Amber Romaniuk

Amber Romaniuk on YouTube
Amber Romaniuk on Facebook

Amber Romaniuk on Instagram

Emotional Eating Quiz

Schedule a Complimentary Body Freedom Session

The No Sugarcoating Podcast
The No Sugarcoating Podcast on Apple Podcasts 

Episode 9: Leveraging Your Podcast to Open Doors to New Business Opportunities with Heather Pearce Campbell

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on XWe Edit Podcasts

Today, we are back with another edition of The Founder’s Corner, based on previous versions of our weekly newsletter at We Edit Podcasts. This time, your host, Carli Van Heerden, dives into How to Get your Podcast Back on Track. Whether you’ve veered off course slightly, taken a much-needed break, or simply lost that momentum, this episode is for you.
 
With every new season come new opportunities. But instead of just hopping on the next habit-hacking trend, what if you built a solid foundation and strategy? Tune in to hear three solid strategies to help you establish the foundation you need to get your podcast back on track no matter how many times you derail. Let’s get into it! 

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

We Edit Podcasts

Organization is a key element to making your podcast a success and unfortunately, it isn’t a skill that comes naturally to everyone! Joining Carli today on the show is the incredible founder of Simply B Organized and the host of This Organized Life Podcast, Laurie Palau to share her podcasting journey and how podcasters can find success through organization! Laurie believes that streamlining your scheduling can make your podcasting experience so much easier and stresses the importance of consistency. 

Join the conversation as we dive into how to go from solo cast to interviewing guests, how Laurie measures her podcast’s success, what made her decide to add a second shorter episode to her show, and so much more! Hear all about how taking risks helped Laurie monetize her podcast and everything podcasting has taught her about life and business. Lastly, Laurie reminds us that our podcast guests are not responsible for promoting our show! This episode is filled with nuggets of wisdom so be sure to tune in now!

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode: 

Laurie Palau on LinkedIn

Laurie Palau on X

Laurie Palau on Instagram

Simply B Organized

Ask an Expert Call in Link

This Organized Life Podcast

Hot Mess: A Practical Guide to Getting Organized

Podcast Movement

Acuity Scheduling

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

We Edit Podcasts

Welcome to the premiere of our new podcast series! Based on the Founder’s Corner, a segment in our We Edit Podcasts newsletter, this series is all about giving listeners actionable advice on everything related to the business of podcasting, from growing your podcast to making big mindset shifts. 

For our first episode, we delve into what it takes to truly make your podcast stand out in a sea of microphones. With over five million podcasts out there to choose from, the thought of trying to get your podcast noticed, let alone listened to, can feel overwhelming. And while this may seem scary, it can also be a cause for inspiration, because it demonstrates that there genuinely is space for everyone in the podcast sphere. So join us today, as we unpack tried and tested tips for standing out, and discover how you can embrace your individuality, hone your craft, authentically connect with your audience, and much more!

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode:

Founders Corner: How to Make Your Podcast Stand Out

Call Her Daddy

Keep Hammering Collective

Impaulsive

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

We Edit Podcasts