The official launch of your podcast is a pivotal part of the whole journey; some might call it the genesis of your show. On the Business Beyond the Mic podcast, Carli welcomes one of our very own, Reuben Bester. Reuben is the productions manager at We Edit Podcasts, and he also heads up all of our client relations and handles all of our podcast launches. We believe that launching your podcast need not be a stressful experience. Instead, it should be a process that enables you to effectively communicate your approach to engaging with your target audience.

Join the conversation as we dive into the ins and outs of the podcast launching process; we get into the fuss of everything behind the launch and delve into our array of client packages, exploring their ideal fits. From there, we plunge into a discussion ranging from optimal practices for recording your debut episode to essential launch day must-haves. Furthermore, we share our post-launch strategies for sustaining momentum! Enjoy. 

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode:

Reuben Bester on LinkedIn

Reuben Bester on Instagram

Best Podcast Setups for Every Budget [2021]

Shure MV7

Buzzsprout

Overcast

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

We Edit Podcasts

Embark on a journey of podcasting innovation as we explore the art of transcending borders through a diverse podcasting repertoire guided by the expertise of Jonathan Warncke. Jonathan is a creative director, brand strategist, copywriter, and podcast producer with over 15 years of experience in these roles. His career spans working in leading agencies in both South Africa and Spain, honing his skills as a copywriter and creative director. In addition to his role as an in-house creative director at Virgin Active South Africa, Jon founded Ping, a podcast production studio, in 2019. He also serves as the managing director of the South African Podcasters Guild and hosts a variety of intriguing podcasts.

Discover the inspiration behind Jonathan's diverse podcasting ventures, his evolution as a podcaster, and the insights gained from extensive experimentation, that lead him to the conclusion that in-person interviews are his go-to podcasting format. Tune in to hear why community is integral to the growth of your podcast. Start listening now! 

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode: 

Jonathan Warncke

Jonathan Warncke on LinkedIn

Jonathan Warncke on Instagram

Jonathan Warncke on X

Ping Productions

Virgin Active South Africa

South African Podcasters Guild

Off The Grid

South African Ex-Pats

Visualise This

How to Make a Podcast in South Africa

Audacity

Alitu

Hindenburg

Reaper

Freakonomics

99% Invisible

Patreon

Dan Dewes 

By Kids For Kids 

Seth Godin

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

We Edit Podcasts

It is relatively easy for anyone to start a podcast, keeping the momentum and making it a long-term success is where the challenge lies! Today on Business Beyond the Mic, Carli is joined by the incredible epidemiologist, public health guru, entrepreneur, and podcast host, Dr. Charlotte H Huntley to discuss the power of conversation in the world of podcasting! With 12 years of experience in public health and a prior 10 in microbiology, Dr. Huntley has a wealth of experience in her field of epidemiology and is using her reach to educate people in public health through podcasting.

In this conversation, we discuss her career journey, the power of communication through podcasting, how she made use of her existing connections to kickstart her show, the importance of being aware of the needs of your audience, and so much more! We go on to talk about the danger of comparison before Dr. Huntley tells us how she measures her podcast’s success. Our guest also tells us about her new show and what it takes to sustain a successful podcast! Finally, she explores how podcasting has opened up the entire world for her and how having an editing team has been the most incredible investment. Thanks for tuning in!

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode:

Dr. CH Huntley

Dr. CH Huntley Linktree

Dr. CH Huntley on LinkedIn

Public Health Epidemiology Conversations Podcast

Public Health Entrepreneurs

Dr. CH Huntley on X

Dr. CH Huntley on Instagram

Dr. CH Huntley on Facebook

PHEC Episode 344: Behind the Scenes with Podcasting Expert, Carli Van Heerden

HubSpot Podcast Network

Connect with Carli:

Business Beyond The Mic on Spotify

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram

Carli on X

We Edit Podcasts

Are you struggling to implement reliable systems to support you in the podcasting process? Then look no further than today’s conversation with Dolly DeLong on how to leverage systemization and automatic processes to create a sustainable schedule! Based in Nashville, Dolly isn't just your ordinary family photographer. She’s a systems and workflow educator who's mastered the art of podcasting magic. Her Systems and Workflow Magic Podcast and YouTube channel are excellent resources for anyone wanting to learn more about systems and workflow. 

In this episode, we explore Dolly's journey into podcasting and how she seamlessly integrates systems and workflows to support her process. From her efficient batch recording system to leveraging CRM tools like Dubsado, Dolly exemplifies how taking a considered approach to organization leads to podcasting success. You’ll also learn about her unique monetization tactics and the power of private podcasts in growing your business. Tune in for actionable strategies and inspiring anecdotes from Dolly's podcasting playbook!

Resources from Today’s Episode:

Dolly DeLong Photography

Dolly DeLong on YouTube

Dolly DeLong on Instagram

Dolly DeLong on Facebook

Dolly DeLong on Pinterest

Systems and Workflow Magic

Systems and Workflow Magic Podcast

My First Million

Dubsado

Riverside

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

We Edit Podcasts

What if the true secret to expanding your reach as a podcaster is just asking guests to appear on your show without the fear of rejection? Joining Carli for this episode of Business Beyond The Mic is Dots Oyebolu, podcast promotion and marketing strategist, host of Marketing Leadership, co-founder of Listen Network, and ‘Connector of Dots’ to discuss how you can leverage effective marketing to expand the reach of your podcast.

Tuning in, you’ll hear about Dots’ incredible marketing career and what inspired him to pivot into the niche world of podcast marketing before we discuss some of his marketing strategies and the importance of simply asking without fear of failure. From monetization to promotion to leveraging social media groups, Dots has all the answers to become a master of podcasting. So to hear all this wisdom and so much more, press play now!

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.


Resources from Today’s Episode:

Dots Oyebolu

Dots Oyebolu on LinkedIn

Dots Oyebolu on X

Dots Oyebolu on Instagram

Marketing Leadership with Dots Oyebolu

Listen Network

Rand Fishkin on LinkedIn

Pam Didner

Connect with Carli:

Business Beyond The Mic on Spotify

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram

Carli on X

We Edit Podcasts

Whether you are new to podcasting or a seasoned podcaster, monetization may have crossed your mind. But where do you start? Joining Carli on the podcast is our resident guest, and a vital part of the We Edit Podcasts team, our Head of Content, Jennay Horn! With St. Patrick’s Day around the corner, we’ve decided to professionally dub March as the Month of Money, and what better topic to start us off than how to monetize your podcast?

In this conversation, Carli and Jennay delve into the three key things to get into place before even beginning to approach monetization, they unpack different strategies and options, share the best ways to find success, and emphasize the importance of having a loyal audience. They unpack valuable insights on all things podcasting monetization, including what to do if you get turned down! To learn more, press play now.

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode:

Jennay Horn on LinkedIn

https://www.patreon.com/ 

005: Podcasting for the People with Abagail Pumphrey

The Podcast Digest

003: Unlocking Your Podcast’s Potential by Building Through Community with Ashley Menzies Babatunde
Hubspot

Connect with Carli:

Business Beyond The Mic on Spotify

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram

Carli on X

We Edit Podcasts

What would it look like to truly take charge of every aspect of your podcast? During this episode, we welcome an entrepreneur who has taken several businesses from zero to seven figures, both alone and alongside her husband. Kirsten Screen is a Registered Dietician turned Coach speaking on and mentoring other female entrepreneurs on taking the leap and scaling their dream enterprises. As host of The Embodied CEO Podcast, she empowers female solopreneurs to step into their power and not just demand a seat at someone else’s table but set up their own.

Tuning in, you’ll hear all about Kirsten’s journey to podcasting, from overcoming fears to starting out with a co-host before running the show alone, and more! Kirsten offers a powerful reminder that we are the CEOs of our own lives and urges us to take control and make the necessary changes to every area of our lives, whether it’s through delegation, overcoming our fears, or embracing the inevitable changes that come with being human.

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode:

Kirsten Screen

Kirsten Screen on Instagram

The Embodied CEO Podcast

Wild Home Podcasting

Connect with Carli:

Business Beyond The Mic on Spotify

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram

Carli on X

We Edit Podcasts

What if your podcast could become your business’s strongest lead generator? Today on the show, we welcome Steph Taylor, an online business strategist helping service-based business owners build businesses that are profitable when they are not at their laptops. She is the host of the Imperfect Action Podcast, which has clocked more than 2 million downloads and counting, and the creator of Podcast Launch Plan, where she equips fellow hosts on their journey to success.

During this conversation, you’ll learn how your life can begin to change when you stop overthinking every choice you make and instead embrace imperfect action. We discuss the many benefits of creating a podcast, facing your fears, and creating content with your dream listener in mind. Steph also shares how the HubSpot Network has bolstered her podcasting journey. With more than 700 podcast episodes behind her, Steph has plenty of insights to share with us today. Tune in to hear more.

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode: 

Steph Taylor

Steph Taylor on Instagram

Imperfect Action Podcast

Podcast Launch Plan

HubSpot Podcast Network

Connect with Carli: 

Business Beyond The Mic on Spotify

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram

Carli on X

We Edit Podcasts

If you’re a podcast host, you’re probably in it for the long haul, and that means you need to take care of yourself! Joining Carli today is beloved in-house guest and resident Content Director at We Edit Podcasts, Jennay Horn, to share top self-care tips for podcasters in honor of Valentine’s Day.
 
Tuning in, you’ll hear some excellent recommendations to get into the Valentine’s Day mood, from our favorite romcoms to the podcasts that are giving us life, along with some of the most valuable things we've learned when it comes to self-care and podcasting. We get into the importance of taking care of your mind and body, making time for things that bring you joy (which includes listening to podcasts!), plus a whole lot more. Remember: self-care isn't selfish. It's essential for sustained creativity and fulfillment in our craft. Happy Valentine’s Day!

 For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode:

Jennay Horn on LinkedIn

We Edit Podcasts

We Edit Podcast: The Podcast Digest

The Best Podcast Recommendations for Valentine’s Day 2024

10 Vocal Tips For Podcasting You Didn't Know You Needed

You’ve Got Mail

Amélie

Music and Lyrics

Leap Year

She's the Man

Love Actually
Notting Hill

The Perfect Pairing

Ms. Congeniality

Dear Sugar Podcast

Meet Cute Rom-Coms Podcast

Modern Love Podcast

Modern Love: How Bibliophiles Flirt

Newly Weds

Connect with Carli:

Business Beyond The Mic on Spotify 

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Business Beyond The Mic on YouTube

Carli van Heerden

Carli on Instagram 

Carli on X

We Edit Podcasts

Do you ever look at the world’s top brands and think, how do they do it? Matt Lyles believes that it's because they provide customers with one thing that most brands don’t: simplicity. Matt is the Chief Experience Officer at Brand Builders Group, and he joins us today to discuss the success of his globally-ranked SIMPLE Brand Podcast, where he hosts some of the smartest minds in business to help listeners simplify their customer and employee experience.

In this episode, Matt shares his launch story and tells us why spending time in a cabin in the woods was all the inspiration he needed. He offers amazing advice for new podcasters, tools to help you make big decisions, and insight into his process for securing guests. He also takes us through his strategies for analyzing his podcast metrics and reminds us that qualitative metrics are more valuable than quantitative metrics in the long run. To learn how to bring simplicity into every aspect of your podcasting process, tune in today!

For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.

Resources from Today’s Episode:

Matt Lyles

Brand Builders Group

SIMPLE Brand Podcast

Matt Lyles on LinkedIn

Matt Lyles on X

Matt Lyles on Instagram

Power-Up Podcasting® with Patt Flynn

Audio-Technica ATR2100

Connect with Carli:

Business Beyond The Mic on Spotify

Business Beyond The Mic on Apple Podcasts

Business Beyond The Mic on Instagram

Carli on Instagram

Carli on X

We Edit Podcasts