Marketers Take Flight

021: Business Development in a Virtual World


Listen Later

We are almost six months into our “new normal” of working in a mostly still virtual world. Business developers in the A/E/C industry have really had to pivot and adapt to a virtual meeting world. There has been no in-person meetings, conferences, or events. 

So, where are we at now? How are business developers keeping client relationships strong and building new relationships?

I turned to a BD Pro, Andrea Pender, to ask what the “state of BD” is now, some of the lessons she has learned over these past months, and pushed her for a prediction of what next year might look like for business development professionals. 

Again, this is the second episode of many that will be focused on planning for 2021. Make sure you subscribe to the podcast, so you don’t miss any great episodes from me or the great business developers and marketers I have scheduled. 

In this week’s episode Andrea and I talk about:

  • Lessons she has learned from the past few months of business development during the quarantine
  • What her business development efforts look like now
  • Resources she has developed for her engineers
  • How she has been able to get meetings with who were often thought of as previously “untouchable”
  • Her tool to make it easier to get meetings scheduled
  • Her predictions for the future of business development in the A/E/C industry

Resources mentioned in this episode:

  • The first episode of the Planning Series: Episode #20 - The Elements of a Great Business Development Plan
  • Grab your FREE Business Development Plan outline.
  • Take your learning further in the Business Development Planning Mini-Workshop.In this mini-workshop, I teach you my proven approach to writing a business development plan, including how to develop the right mix of strategy meetings and research. Then I walk you through how to execute the plan, so it doesn’t just get written and sit on the shelf. You’ll walk away with the knowledge and tools to lead the business development planning for your firm.  

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!


Want more AEC marketing goodness?

  • New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
  • Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
  • Follow Lindsay on LinkedIn and Instagram.
  • Collaborate with other AEC Marketers in our Facebook Group.
  • Purchase bite-sized, on-demand templates and training at the Marketers Place.
  • Enroll in online training: The Proposal Pro or Content Marketing Clarity.





...more
View all episodesView all episodes
Download on the App Store

Marketers Take FlightBy Lindsay Diven

  • 5
  • 5
  • 5
  • 5
  • 5

5

37 ratings