Welcome to Episode 21 of HubShots!

Recorded: Friday 12 February 2016 and Wednesday 24 February 2016

Full transcript available at:

http://hubshots/episode-21/

This episode we have a fantastic interview with HubSpot marketing expert Ryan Bonnici. Ryan is HubSpot's Asia Pacific Marketing Director.

Some of the key items covered in the interview:

- picking the right few channels to work on

- ideal for marketing managers who are looking to grow into marketing director and CMO roles

- picking the right metrics to focus on

- reporting the right ROI metrics to motivate other departments

- product hunt success

- co-partnering success

- doing less webinars

- the importance of data and working backwards around what sales teams need

- fanatical about hiring

- being remarkable in some way

Full transcript available at:

http://hubshots/episode-21/