In this episode, Zach will talk about Loops. He site Seinfeld’s episodes as to what he will talk about. Zach consider Seinfeld’s episodes brilliant because it always have four different sub-stories and somehow at the end, all of those little sub-stories would intersect into a one big pay-off. Zach’s point is, in the middle of your shows you are to open loops and closes, when you open a loop you close another. Here is Zach’s example, you open up a loop to start an interview whenever you’re in the middle of a podcast. By loop, Zach means a mini topic. Opening a loop means you have teased a story for later on or teased something that’s gonna happen later on in the podcast. Then you’re about to close that loop which means you’re gonna close the deal, you’re gonna pay-off the tease that you gave earlier. Right before you do, open up another loop. Now there’s two loops open, right before you open that second loop, close the first one. Basically, you’re teasing what is coming up just a little bit later in the podcast so people will listen longer. Get people to listen longer by teasing what’s coming ahead. That is what a great flow to any show has. It is an art. Zach says it’s not something you’ll gonna be able to perfect overnight. But if you start structuring your show like that, you’ll gonna find people are going to listen longer.

 

If you need help with this, hit Zach on twitter @bigez or send him an email at [email protected].

 

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