Shared documents do not equal shared understanding. Rather than sharing a document, teams need to work with visuals like whiteboards and sticky notes in order to build true shared understanding. One core tool that is invaluable in charting out users’ needs and what product should be built is story mapping. 

Join Ephie and Jason as they dig into Jeff Patton’s book User Story Mapping: Discover the Whole Story, Build the Right Product. In this episode, some of Jeff’s great examples and stories come to light, including a number of personal interactions Jason and Ephie have had with Jeff over the years. This is a foundational concept that anyone working in product development needs to understand in order to build the right thing for the right user, drive better outcomes, and thus have a greater impact.

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