We explore Carolyn's approach to creating hybrid one-reader messaging for multiple audiences, the importance of Jobs to Be Done research in copywriting, and strategies for effective B2B messaging and testing. Carolyn also discusses her thoughts on using AI in copywriting and the value of human creativity in the process.

Whether you're a copywriter, marketer, or founder looking to improve your messaging, this episode offers valuable insights into the art and science of conversion copywriting.

Enjoy!

• Carolyn on LinkedIn
• Boxcar Agency website

• 02:12 Carolyn's journey from classical musician to copywriter
• 05:55 Lessons learned from Copyhackers and balancing data with intuition
• 09:04 Boxcar Agency's focus and value proposition
• 11:55 Creating hybrid one-reader messaging for multiple audiences
• 19:24 The importance of Jobs to Be Done research in copywriting
• 24:42 Effective interview techniques for customer research
• 30:34 Testing methodologies for B2B messaging
• 36:49 Buyer modalities and decision-maker styles in copywriting
• 41:03 Common challenges in messaging and copy for clients
• 42:57 Using AI in copywriting and its limitations

Learn more at https://conversionalchemy.net/

Connect with Chris https://linktr.ee/conversionalchemy