In this episode of The Disruptionist, host Jess Singh explores the value of strategic partnerships in marketing. She highlights the benefits of collaborating with those in your network who share your target audience but provide complementary services. Drawing from her experience with a client who successfully expanded their reach through a strategic partnership, Jess demonstrates how strong relationships can boost impact and value for customers. Tune in for actionable tips on creating meaningful collaborations to enhance your marketing strategy and customer engagement.

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Timestamps:

00:00:00 - Introduction

00:00:53 - Importance of Relationships in Marketing


00:01:25 - Identifying Potential Partners in Your Network


00:02:07 - Example of a Successful Partnership


00:04:15 - Approaching New Collaborations


00:05:07 - Evaluating Potential Partners


00:06:21 - Transparency in Partnerships


00:07:25 - Timing for Strategic Partnerships


00:08:07 - Seasonal Collaborations