Jason Friedman started Creative Realities and sold it in 2008 for mid 8-figures. Over the years he has started 4 other businesses. Today, he mostly helps fast fast-growing, entrepreneurial companies gain an unfair advantage over their competition through the art and science of designing their “customer experience journey” - a step by step process for delighting customers in a way that turns them into raving fans for life. Jason has worked with Fortune 100' to solopreneurs in diverse industries, so I really believe you'll enjoy this conversation.

In this episode, we'll discuss:

• Going from Rock & Roll Rodio to starting a business in 1997
• What Jason's learned from his grandfather
• Stories from high-school and key lesson on dedication
• Importance of selling people what they want not what they need
• Understanding your customers better than they understand themselves
• Trade show strategies - how education can work better than direct selling sometimes
• How nobody wanted to hire me as a dotcom CEO after a successful exit
• Suffering and not knowing who you are after selling a company
• Who in all space and time would Jason spend one hour with?
• What Jason is doing that has the potential to change the world?

Resources Mentioned in This Episode:

• 3 Hacks to WOW your customers
• CXFormula
• Jason's Email

Podcast Sponsor:

• Oscar Hamilton - Podcast Editing & Production services