We are continuing our 2021 Planning series by talking about marketing plans, specifically the elements that make up a great marketing plan for your A/E/C firm. 

As a reminder, the 2021 Planning series includes podcast episodes, freebies, and mini-workshops to help you prepare your BD and marketing plans for 2021. This series kicked off back in episode #20 – the elements of a great Business Development Plan. 

You can find links to all of the series episodes and today’s freebie – a Marketing Plan Outline over on the show notes page at marketerstakeflight.com/22. 

And, if you’re REALLY ready to dive deep into business development planning and facilitate this process at your firm, you can sign up for my Business Development Planning Mini-Workshop.  In this mini-workshop, I teach you my proven approach to writing a business development plan, including how to develop the right mix of strategy meetings and research. Then I walk you through how to execute the plan, so it doesn’t just get written and sit on the shelf. You’ll walk away with the knowledge and tools to lead the business development planning for your firm. Best of all, it’s all on-demand, so you can access it at the right time for you. Learn more and register at www.marketerstakeflight.com/BDPlan

Today’s episode covers:

• What a marketing plan is
• How to use your BD strategy to develop your marketing strategies to drive revenue growth
• The elements that make a great marketing plan

Resources mentioned in this episode:

• The first episode of the Planning Series: Episode #20 - The Elements of a Great Business Development Plan
• Grab your FREE Marketing Plan outline.
• Take your learning further in the Business Development Planning Mini-Workshop.In this mini-workshop, I teach you my proven approach to writing a business development plan, including how to develop the right mix of strategy meetings and research. Then I walk you through how to execute the plan, so it doesn’t just get written and sit on the shelf. You’ll walk away with the knowledge and tools to lead the business development planning for your firm.  

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
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• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.