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In this episode of The Marketing Factory, host Marissa Candy dives into the multifaceted world of marketing, addressing the overwhelming expectations placed on marketers today. Drawing from her two decades of experience, Marissa reacts to viral videos that humorously depict the challenges of being a marketing professional, from managing various roles like strategy and branding to navigating the pressures of social media and content creation. She reflects on how perceptions of marketing have evolved over the years and encourages listeners to embrace their diverse skill sets without the burden of unrealistic expectations. Join Marissa for insightful discussions and proven strategies to create impactful marketing campaigns that drive real business results. Tune in and get ready to turn clarity into action!

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Timestamps:

00:00:00 - Introduction

00:01:07 - The Many Hats of Marketing

00:02:58 - The 7% Marketing Spend Myth

00:05:38 - Ryan Reynolds and Fast Advertising

00:09:47 - Rethinking Customer Experience in Marketing

00:11:25 - Marketing perspective shift