Although she began her career as an engineer, Edwina (Ed) Pike, creator of Irrational Change, sees beyond organizational structures, systems, and processes. Inspired by Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely, Ed shifted her career and is now an internationally recognized thought leader in the field of change management. In this episode, she and host Brian Gorman explore the concept of irrational change in organizations, bringing non-traditional lenses including cultural anthropology and behavioral science to bear. The result is to offer a deeper understanding of how as leaders, influencers, and change management professionals we can bring about the changes that our organizations need to survive and to thrive.