Lacey did something different on this episode of Nice Work. She interviewed Bill about his new book, "The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence."

Many of you have heard of the agile manifesto. A group of software developers created it on a mission to improve the value software development teams deliver to customers. Did you know there is an agile marketing manifesto? Well, there is. Google it. It's real. Listeners will learn a fun fact on the show that Nick Muldoon of Easy Agile, and two-time guest on Nice Work (Episodes 19 and 8) is one of the original signers of the agile marketing manifesto.

So, agile marketing is a thing, and marketing teams are running agile methodologies like kanban and scrum. Some are even using Jira to do it. "The Art of Agile Marketing" is a story about how one team runs scrum on Jira, how they set it up, and how they have evolved over time from lessons learned doing it.