Catharine Dockery is a founding partner at Vice Ventures, a seed-stage venture capital fund conquering stigmas and striving towards superior returns by investing in good companies operating in "bad" industries. Today's episode is special as I go back to my interview with Catharine on The Consumer VC Summit.

 

[00:01 – 09:53] Catharine's Story

[09:54 – 19:10] How High Can It Grow? The Story of Vice Ventures

[19:11 – 27:18] Evaluating and Partnering with The Right Brands

[27:18 – 32:29] The Products in Vice Ventures Portfolio and The Importance of Brand Development

[32:30 – 36:33] Vice Venture's Role and Advocacy in Helping Legitimize Cannabis

[36:34 – 44:05] Audience's Questions for Catharine

[44:06 – 47:23] Final Thoughts

Catharine Dockery is the founder of Vice Ventures. She has a long-held passion for vice investing, on both a personal and professional basis. While interviewing with traditional consumer venture firms, she continually brushed against vice clauses in her investment pitches, with that frustration culminating in the idea for Vice Ventures.

Prior to launching the fund, Catharine was an early member of the digitally native vertical brands M&A team at Walmart eCommerce. She took this position after managing a prominent founder’s personal venture investments and acting as his personal Chief of Staff. Before this, Catharine was an Analyst on a high yield trading desk.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

Tweetable Quotes:

"When it comes to venture funding, that means the pros are that you have more capital to scale your business faster, right. And who doesn't want to do that?" – Catharine Dockery

"As a country, we have so much work to do." – Catharine Dockery

Resources Mentioned:

• Catharine’s blog
• The Source
• Recess
• Wana Brands

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