The Heart-led Brand Podcast

023 – Reimagining Women’s Wellness with hey freya

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Dr. Thara Vayali, ND is a licensed naturopathic physician in Vancouver and has over 10 years of clinical experience in women’s health. In 2022, she joined her two co-founders to launch hey freya – a women’s wellness brand that provides women with a path from burnout to renewal, through state-of-the-art biomarker testing with proprietary evidence-based supplement recommendations, and culturally competent health coaching.


In the episode, Abbey chats with Dr. Vayali about:

  • Why hey freya chooses to focus on women’s wellness and the greater impact that it has on the world
  • How they work together as 3 co-founders and some tips for creating a successful co-founder relationship
  • Challenges they faced when seeking funding as a company that is focused on women and founded by women
    • Their hope for the future of women’s wellness


      • You can follow hey freya on IG (@heyfreya.co) or go shop their products on heyfreya.co!

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      You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

      🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

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      The Heart-led Brand PodcastBy Abbey McGrew / Wayfarer Design Studio