Minori is a San Francisco based clean makeup brand known as “makeup for people who don't wear makeup”. They launched 3 years ago and focus on creating the most essential, universally flattering products for a minimal, natural makeup look. Minori’s collection of lip glosses, cream blushes, highlighters, and newly launched sunscreen are sold in close to 350 stores in the United States and Canada.

In the episode, Abbey chats with their founder, Anastasia Bezrukova about:

You can follow Minori on ⁠⁠Instagram⁠⁠ and TikTok or go shop their clean makeup products at minoribeauty.com!

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

Jaclyn King is the founder of Old Flame Candle Co, a sustainable candle company redefining luxury home fragrance. In the crowded candle industry, Old Flame stands out by repurposing unique antique vessels into chic, statement piece candles that bring a touch of history and character to your home. But the best part is that these are candles you don’t have to throw away! Old Flame is working to reduce waste in the candle industry by offering a refill service so you can keep your candle burning as long as you want and swap it out with new fragrances when one runs out.

In the episode, Abbey chats with Jaclyn about:

You can follow Old Flame Candle Co. on ⁠Instagram⁠ or go shop their latest drop of vintage refillable candles at oldflamecandleco.com⁠!

We were also so lucky to work on Old Flame’s branding glow up and website! Click here to see the bts of that project and how we transformed their brand experience.

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

Ivana Tay is the Founder and CEO of Playfield, a company that’s defining the "doggy and me" category by creating innovative human centric accessories for people who love their dogs and are constantly on the go. Their hero product is The Bailey Kit - a viral, patent pending dog walking system. And although Playfield has only been live for under a year, they’ve already been featured in British Vogue and is a brand with Victoria Secret Supermodel Taylor Hill's company, Tate & Taylor.

Before starting Playfield, Ivana spent 8 years at Google in the Bay Area and NYC growing major US and Canadian SMBs. She's also an angel investor and certified Pilates instructor. She's passionate about fighting the climate crisis, empowering more diverse builders and creators, and enabling accessible mentorship and education.

In the episode, Abbey chats with Ivana about:

You can follow Playfield on Instagram and TikTok or go shop their modular dog walking kit at ourplayfield.com!

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

Serena Advani was working in the beauty industry when she discovered something surprising about the skincare products she was using – most of them were made up of 70-95% water. It seemed strange to be paying for a product that was mostly made from something she could get from the tap at home. And she remembered making her own homemade face masks as a kid with her mom, using recipes that had been passed down by her grandmother that created these powders that you could mix with water to make your own skincare concoctions.

That was the lightbulb moment that led her to start Seadrop – a zero-waste, clean skincare company that makes waterless cleansing tablets that are good for your skin and the environment.

In the episode, Abbey chats with Serena about:

You can follow Seadrop Skincare on Instagram @seadropskincare or go shop their Waterless Hydrating Seafoam Cleanser on ⁠seadropskincare.com⁠!

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

Patti Oliva started her journey of creating Tony's Denim after struggling to find jeans that fit correctly. It seemed like everything was either too tight in the thighs or too loose in the waist, giving you this awkward gap in the back. She questioned why the waistband couldn’t be adjustable?? Allowing women to tailor their jeans themselves and always get the perfect fit. Since she couldn’t find anything on the market that matched what she wanted, she took the leap and decided to create them herself!

In the episode, Abbey chats with Patti about:

You can follow Tony's Denim on IG or Tiktok or go shop their jeans on tonysdenim.com! (Make sure to use the code "tony10" to get 10% off your order)

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

Dr. Thara Vayali, ND is a licensed naturopathic physician in Vancouver and has over 10 years of clinical experience in women’s health. In 2022, she joined her two co-founders to launch hey freya – a women’s wellness brand that provides women with a path from burnout to renewal, through state-of-the-art biomarker testing with proprietary evidence-based supplement recommendations, and culturally competent health coaching.

In the episode, Abbey chats with Dr. Vayali about:

You can follow hey freya on IG (@heyfreya.co) or go shop their products on heyfreya.co!

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

During the pandemic, Jess Ruhfus found herself sharing an apartment with two boys and let’s just say that the bathroom didn’t smell… great. She tried everything from sprays to candles to diffusers to drops to eliminate the unwanted smells, but was disappointed with all of the chemical synthetic fragrances and ugly packaging. So she saw an opportunity to create something better, cleaner and much more chic. Enter No.2, an Australian made post-flush perfume drop that's vegan, free of those nasty synthetic fragrances and uses essential oils to nullify unwanted smells. Plus, it comes in a chic, recyclable glass bottle that you'd be proud to display in your delightful bathroom.

In the episode, Abbey chats with Jess about:

You can follow No.2 on IG ⁠@no.2_co⁠ or go shop their post-flush drops at no-2.co!

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

Rif (which stands for Regenerative International Female) is a wellness company that makes non toxic, organic period care products using hemp fiber. It was founded by childhood best friends Val Emanuel and Rebecca Caputo in 2022 and they’ve quickly taken off as a trusted new voice in the period care industry. They are all about providing safe and non hormone disrupting cycle care solutions for women and lowering their carbon footprint one period at a time. In the episode, Abbey chats with Val about:

You can follow Rif on IG @rifcare or go shop their products on rifcare.com!

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

Resist is a low sugar, vegan protein bar company. Their story started when Drew Lederman was diagnosed with polycystic ovarian syndrome and insulin resistance at 18. Although there are many “healthy” protein bars out there, she couldn’t find one with clean ingredients that didn't trigger her hormonal symptoms or give her a fast blood sugar spike. So she teamed up with her co-founder, Emily, and a board of medical advisors to create Resist and start offering delicious, doctor-recommended vegan bars with a clinically-backed stable blood sugar response.

In the episode, Abbey talks with Drew about:

You can follow Resist on IG and Tiktok or go shop their products at eatresist.com! And use the code "HEARTLED15" to get 15% off your order 🎉

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

Sabah always knew that she wanted to start her own business one day, but never expected it to be in beauty. She started her career journey in the fashion world, working at Alexander McQueen, Tom Ford Beauty and Harrods. But as you’ll hear in this interview, life took a turn and led her to launch Calling – a clean beauty brand that puts community first. They officially launched in 2023 with their hero product, Face Fog, and have already been featured in British Vogue and named Best New Beauty Brand by Pure Beauty Magazine.

In the episode, Abbey talks with Sabah about:

You can follow Calling on ⁠Instagram⁠, ⁠TikTok⁠ or go shop their products on callingbeauty.com

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠wayfarerdesignstudio.com/resources