North 24th Home is a brand of safe, nontoxic household cleaning products on a mission to help families care for their homes, care for their well being, and care for one another.

In this episode, Abbey chats with founder Toria Edmonds-Howell about:

Follow North 24th Home on Instagram 

Shop their products: north24home.com

✨ Use the code HEARTLED15 to get 15% off your purchase!) ✨

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You can find the full episode show notes and more heart-led brand building advice at https://wayfarerdesignstudio.com/blog.

Bare Hands is here to change the way we think and feel about nail care. With their hero product, The Dry Gloss Manicure, they have created a truly natural and sustainable alternative to the tools and ingredients of traditional salon manicures. Giving us the methods to embrace a natural nail look that’s shiny and nourished with the same ingredients you would find in high-end organic skincare.

In this episode, Abbey chats with founder Suzanne Shade about:

Follow Bare Hands on Instagram and Tiktok

Shop their Dry Gloss Manicure Kit: barehands.com

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You can find the full episode show notes and more heart-led brand building advice at https://wayfarerdesignstudio.com/blog.

drenchbar started with a dream to reinvent body care by creating the first-ever solid lotion bar that is activated with water. While conventional body lotions can contain 75% water, drenchbar found a way to make a lotion bar that’s waterless. This allows them to make a product that is more concentrated with effective ingredients AND reduce waste.

In this episode, Abbey chats with founder Leah Smolensky about:

Follow drenchbar on Instagram and Tiktok

Shop their in-shower lotion bars: https://www.drenchbar.com/

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You can find the full episode show notes and more e-commerce advice at https://wayfarerdesignstudio.com/blog.

augustnoa is a backpack brand that merges style, comfort and sustainability. Each of their backpacks are made from plastic recycled bottles, inside and out. They are also outfitted with YKK zippers, custom oversized hardware, vegan leather interior trim and padded back and shoulder straps. Since launching, augustnoa has been featured on Good Morning America, Who What Wear, ABC and more.

In this episode, Abbey chats with founder Ally Lei about:

Follow augustnoa on Instagram and Tiktok

Shop their sustainable backpacks: https://augustnoa.com/

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You can find the full episode show notes and more ecommerce advice at https://wayfarerdesignstudio.com/blog.

twenty/twenty beauty is a collection of products designed by a board-certified ophthalmologist to help enhance the natural beauty of your eyes while keeping them healthy. Their founder, Dr. Diane Hilal-Campo, was tired of seeing people struggle with their eyes as a result of their beauty routines. She set out to create her own line of eye-safe beauty products that can be used on even the most sensitive eyes. Each product, from the innovative hygiene spray to the effective, nutrient-rich (and hormone-free!) lash and brow serum, has undergone rigorous clinical testing to ensure they don’t disrupt, but rather support, the delicate ecosystem of the eye. Since launching in 2021, twenty/twenty has been featured in places like Vogue, InStyle, Well + Good and more.

In this episode, Abbey chats with Dr. Diane Hilal-Campo about:

Follow twenty/twenty on

Instagram: @trytwentytwenty

Tiktok: https://www.tiktok.com/@trytwentytwenty

Shop their products: https://trytwentytwenty.com/

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You can find the full episode show notes and more e-commerce advice at ⁠https://wayfarerdesignstudio.com/blog⁠.

Sotela is an ethical, inclusive, and sustainable fashion line designed for all humans. Since launching in 2016, they’ve deepened their commitment to inclusivity for all body types and genders by expanding their size range and offering custom sizing. All Sotela pieces are designed, cut and sewn at their LA studio where they are able to ensure a sustainable supply system leaves a minimal footprint and pays fair, living wage to all of their employees.

In this episode, Abbey chats with founder Hanna Baror-Padilla about:

Follow Sotela on Instagram: @sotelaco

Shop their latest collection: https://sotela.co/

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You can find the full episode show notes and more ecommerce advice at https://wayfarerdesignstudio.com/blog.

chelle body is a no-fuss, simple ingredient body care brand created to make everyone feel great in their own skin. chelle body launched in 2022 and is growing rapidly. The team has been featured in publications like GirlBoss, The Quality Edit, Vitadaily and more! They're on a mission to create unique body care products that make an impact on your body after the first application.

In this episode, Abbey chats with founders Rashel Hariri and Gloria Chik about:

Follow chelle on Instagram: @chellebody

Shop their Deep Exfoliation Kit: https://www.chellebody.com/

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You can find the full episode show notes and more ecommerce advice at https://wayfarerdesignstudio.com/blog.

So what is The Heart-led Brand, anyways?? Abbey talks through her vision for this podcast, what you can expect and the meaning behind the name.

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If you'd like to submit yourself or an e-commerce founder that you admire to be a guest on this podcast, you can do so at https://wayfarerdesignstudio.com/podcast.