Jaclyn King is the founder of Old Flame Candle Co, a sustainable candle company redefining luxury home fragrance. In the crowded candle industry, Old Flame stands out by repurposing unique antique vessels into chic, statement piece candles that bring a touch of history and character to your home. But the best part is that these are candles you don’t have to throw away! Old Flame is working to reduce waste in the candle industry by offering a refill service so you can keep your candle burning as long as you want and swap it out with new fragrances when one runs out.

In the episode, Abbey chats with Jaclyn about:

You can follow Old Flame Candle Co. on ⁠Instagram⁠ or go shop their latest drop of vintage refillable candles at oldflamecandleco.com⁠!

We were also so lucky to work on Old Flame’s branding glow up and website! Click here to see the bts of that project and how we transformed their brand experience.

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You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠