The Heart-led Brand Podcast

025 – Waterless Skincare with Seadrop


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Serena Advani was working in the beauty industry when she discovered something surprising about the skincare products she was using – most of them were made up of 70-95% water. It seemed strange to be paying for a product that was mostly made from something she could get from the tap at home. And she remembered making her own homemade face masks as a kid with her mom, using recipes that had been passed down by her grandmother that created these powders that you could mix with water to make your own skincare concoctions.

That was the lightbulb moment that led her to start Seadrop – a zero-waste, clean skincare company that makes waterless cleansing tablets that are good for your skin and the environment.

In the episode, Abbey chats with Serena about:

  • How she started her own skincare company
  • The #1 piece of advice she wishes she’d listened to as a founder
  • Some of the big challenges that she faced in the early days – from facing rejection to a last minute manufacturing crisis

  • You can follow Seadrop Skincare on Instagram @seadropskincare or go shop their Waterless Hydrating Seafoam Cleanser on seadropskincare.com!

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    You can find the full episode show notes and more heart-led brand building advice at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    🎁 Or check out our free resources to help you build your own heart-led business at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wayfarerdesignstudio.com/resources⁠

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    The Heart-led Brand PodcastBy Abbey McGrew / Wayfarer Design Studio