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In this episode of Promotions Playbook, hosts Will and Pascal explore the powerful impact of storytelling in branding, using Disney as a prime example. They discuss how Disney effectively connects its merchandise to immersive experiences, creating demand and brand loyalty. The hosts emphasize that storytelling isn't just for books and movies; it's a crucial element for any business looking to enhance its brand identity.

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Timestamps:

00:00:00 - Introduction

00:00:21 - Connecting Merchandise to Experiences

00:00:55 - Disney's Effective Merchandise Strategy

00:01:27 - Importance of Storytelling for Brands

00:02:00 - Building a Character for Your Brand

00:03:16 - Using Slogans to Convey Brand Mission

00:03:36 - Creating Emotional Events with Custom Merch

00:04:59 - Leveraging Scarcity in Merchandise

00:05:54 - Practical and Usable Merchandise

00:07:02 - Conclusion and Summary of Disney's Merch Strategy