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In this episode of The Marketing Factory, host Marisa Candy delves into the often overlooked but essential aspects of marketing that can lead to substantial business success. She emphasizes the importance of understanding customer lifetime value and suggests that picking up the phone to connect with customers can yield valuable insights and relationships. Marisa also highlights the power of face-to-face networking and the significance of building strong referral partnerships. While acknowledging that many marketing tasks may seem mundane, she argues that these foundational activities are crucial for presenting a professional image and achieving impactful results.

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Timestamps:

00:00:00 - Introduction

00:01:02 - The Importance of Boring Tasks in Business

00:02:16 - Boring Marketing Strategy #1: Flyer Drops

00:03:41 - Boring Marketing Strategy #2: Phone Calls

00:05:28 - Boring Marketing Strategy #3: Face-to-Face Networking

00:06:53 - Boring Marketing Strategy #4: Consuming Your Own Media

00:07:57 - Boring Marketing Strategy #5: Good Signage

00:08:40 - Focus on What Works